IIT Delhi launches a new six-month online executive programme in brand management to help professionals strengthen their strategic and creative brand-building capabilities. The programme is designed for marketing executives, brand managers, entrepreneurs, and business leaders who want to improve their understanding of brand positioning, consumer behaviour, digital branding, and long-term brand strategy.
The institute introduces this course through its continuing education arm, offering live online classes, case-based learning, and project-driven assignments. Participants learn directly from IIT Delhi faculty and industry experts who guide them through real-world brand challenges and advanced branding frameworks.
The programme focuses on essential topics such as brand identity development, customer experience design, integrated marketing communication, digital storytelling, and brand performance analytics.
Key highlights
- Live sessions, case studies, and practical assignments included.
- Covers brand strategy, digital branding, and consumer insights.
- Certificate provided after completion.
Check the official IIT Delhi portal for registrations, programme fees, and detailed curriculum.