The Indian Institute of Technology (IIT) Jammu launches a new undergraduate programme – BSc in Behavioural Sciences and Predictive Analytics. This interdisciplinary course aims to equip students with the skills to understand human behaviour using data-driven methods and psychological insights.
The new programme blends behavioural science with advanced analytics, artificial intelligence, and machine learning. It is designed to prepare students for careers in user research, policy design, data science, human-computer interaction, and behavioural economics.
Admission to the programme is through the Joint Entrance Examination (JEE Advanced), and eligible candidates must participate in the JoSAA counselling process. This new course offers a unique option for students interested in both technology and social sciences, with a strong research-oriented and application-based curriculum.
Key highlights:
- New BSc programme introduced at IIT-Jammu
- Focus on behavioural science, analytics, AI and machine learning
- Admission through JEE Advanced + JoSAA counselling
- Interdisciplinary and research-driven curriculum
- Ideal for careers in data science, UX, public policy, and behavioural design
Visit the official IIT-Jammu website for detailed curriculum, eligibility, and counselling updates.
Explore the new-age course that bridges psychology, data, and technology—admissions open via JEE Advanced and JoSAA.