IIM Calcutta collaborates with Emeritus to launch a new executive education programme on strategic marketing with a focus on artificial intelligence (AI). The programme aims to help marketing professionals and business leaders understand how AI reshapes consumer behavior, campaign strategies, and market analytics.
The course blends theoretical knowledge with practical applications of AI in marketing. It covers topics such as AI-driven customer segmentation, predictive modeling, and real-time personalization. Industry experts and IIM Calcutta faculty members jointly deliver the modules through live online classes.
Designed for mid to senior-level professionals, the programme spans six months and includes hands-on projects and capstone assignments. Participants receive a certificate of completion from IIM Calcutta, adding value to their professional portfolio.
Key highlights:
- IIM Calcutta and Emeritus launch AI-focused marketing programme
- Aimed at working professionals seeking to upskill in AI-led marketing
- Covers real-time personalization, predictive analytics, and strategy
- Delivered through live online sessions and practical assignments
For programme details and registration, visit IIM Calcutta.
Learn more about how this programme helps you stay ahead in the fast-evolving world of AI-driven marketing.